"Plans are nothing; planning is everything”
- Dwight D. Eisenhower
When asked, in a recent survey of over one thousand small business owners Do you have a marketing plan? Seventy percent said they did not; of the thirty percent that said they did only three percent said that it was written down and committed to paper. Shocking!
There have been so many quotes by famous people on the importance of planning and Former President Eisenhower's words echo what I believe to be the root cause of many company failures.
When we review the words, the word PLAN is a statement, whereas PLANNING is actionable and a commitment... so where are you!
'I plan to go on a trip, I plan to exercise, I plan to eat better, I plan to make more calls or increase my margins' these are statements. Conversely, 'I am planning a trip, I am planning an exercise program, I am planning a new diet regiment, I am planning 10 cold calls for this week and mapping out a plan to increase my margins'... now you’re putting plans into action.
Without a plan you will ultimately fail or at least flounder... in every facet of your life; commit to a plan of action, write it down. This commitment holds you accountable for your actions. Doing this you help put yourself on the road of success ~ now that you're in the driver's seat.
Make it happen!
There have been so many quotes by famous people on the importance of planning and Former President Eisenhower's words echo what I believe to be the root cause of many company failures.
When we review the words, the word PLAN is a statement, whereas PLANNING is actionable and a commitment... so where are you!
'I plan to go on a trip, I plan to exercise, I plan to eat better, I plan to make more calls or increase my margins' these are statements. Conversely, 'I am planning a trip, I am planning an exercise program, I am planning a new diet regiment, I am planning 10 cold calls for this week and mapping out a plan to increase my margins'... now you’re putting plans into action.
Without a plan you will ultimately fail or at least flounder... in every facet of your life; commit to a plan of action, write it down. This commitment holds you accountable for your actions. Doing this you help put yourself on the road of success ~ now that you're in the driver's seat.
Make it happen!
xo Summer
Good Job!!! ....Im now following you.
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